April is Stress Awareness Month and this applies to all living things, big, small, human or not – particularly our pets. Are you surprised to read that animals have stress? Stress affects our dogs and cats and various type pets across the board. Pet stress just like people stress causes health problems, decreases the quality of life, causes depression, and shortens life span. For these reasons, amongst others, it is necessary for pet owners to practice another part of pet wellness which is finding out if their pet is stressed, identifying the stress factors, and using the necessary techniques to eliminate the stress and increase the quality of their pet’s life.

Pet Stress Signs

Many pet stress signs can also be signs of other problems so do not just assume it is stress. It’s important to look into all the avenues in order to efficiently help your pet and save yourself and your pet future health problems and chunky vet bills.

1. Itching

Itching is a sign of several things such as fleas, ticks, lice, or skin allergy but it can also be a sign of stress if your dog or cat is itching himself more than normal. Eliminate the possibility of fleas, ticks, lice and allergy first, and then consider that it could be your pet is stressed. Natural health care for pets treatments offers effective allergy itching remedies that can be administered at home. Treating itching and discomfort from allergies and eliminating the allergy source will also keep your pet from suffering from stressed caused by discomfort – from ongoing itchiness.

2. Excessive shedding

The more pet stress there is the more shedding there will be. Shedding however is also common with poor quality dog food, poor diet, and can also be genetics, as well as a dog that is not getting enough sun light. Another condition of excessive shedding is when the pores of the dog’s skin do not close all the way allowing hair to fall constantly. This usually requires a vitamin such as Biotin to help. Or, your pet could be too stressed out.

3. Lethargy

A lethargic pet is always a sign that something is not right and needs to be looked into urgently. Lethargy can stem from depression, poor health, not enough exercise and unhappiness. Or, your pet’s stress is on fire. Usually a vet will request a stool sample in order to get to the root of this problem.

4. Aggression

A sick, injured or pet in pain may be aggressive if approached or stroked, outside of this your pets aggression could be stress related.

5. Lack of or no appetite

Pets that are stressed, sick, or depressed will often eat less or lose their appetite all together. This is another area, obviously that needs to be immediately addressed if noticed by pet owners.

6. Lack of interest

A dog or cat that suddenly shows lack of interest in things he was always excited to do or enjoyed doing is a sign of a sick, sad, or depressed pet. Check for sickness first then consider stress as a reason.

7. Passive behavior

The opposite of aggression, some pets will become passive when stressed.

8. Negative behavior

Often pets who are bored will dig, chew, or bark constantly. A stressed or sad dog will be destructive, this is also a common behavior of intelligent breeds who are not left alone for long periods of time or not exercised physically and mentally enough for their breed.

9. Change is bathroom habits

A dog that is house trained or a cat that is litter box trained who suddenly forgets this and goes in the house, could be stressed or sad. Consider the age of your pet and for how long he has been trained because accidents do happen and especially during the puppy stages or learning stages.

10. Sounds

Funny as it may be cats will often purr when they are stressed, sad or even dying – as opposed to a dog that will growl when unhappy or agitated.

11. Body Language

Many pets, particularly dogs and cats will have a change in body language such as slouching while they walk, hanging their head low, walking more slowly than usual, and laying down all the time. This could be a sign your dog or cat is not well, has an injury, is depressed, or experiencing pet stress.

Happy Pet Signs

1. Curious

2. Playful

3. Shows recognition of people he knows

4. Normal stools and bathroom habits that are rarely disturbed

5. Over all happy appearance and behavior

6. A healthy appetite

Just like people dogs and cats have different personalities and owners, with different lifestyles and different environments. Dogs and cats will handle their stress in different ways – some are more wound up and edgy while others go with the flow and may not be too bothered by things. When a pet owner is stressed or depressed it can affect their pets, particularly a dog or cat, as these animals are very open to the feelings, spirit, and environment of their owners. If you are stressed, anxious, or depressed, it is highly likely that your dog or cat will be as well.

But there are other factors that can cause your dog or cat pet stress.

1. Pet wellness requires pet owners to identify if their pet is stressed and take the necessary actions to improve the situation. Consider first yourself. Are you stressed more than the norm? Are you depressed, sad or feeling anxious and nervous? Remember that just like your kids, your pet will pick up on your stress and if it’s having a direct hit on your behavior, state of mind, actions and personality, it is certainly affecting your pet as well.

2. If your pet is sick and is not getting better this can cause him stress and unhappiness just as it would you. So keep an eye on your pet and be sure to take action on any out of the norm situations that may arise. Do not delay because you don’t know what the situation might be and it could be time sensitive, making all the difference between recovery or death. For pets that already have an illness or health issue stress can delay healing, and even cause the problem to become chronic if your pet is dealing with unrelenting stress.

3. Constant television, flashing lights, lack of visual stimuli, smoke or polluted living environments all can cause dog stress through his eyes. Consider turning off your television for some time during the day, easy lights in the evenings, toys and a stimulating, clean air environment.

4. Once again, just like with our kids the television can become a problem if not managed in the household. A constant, loud television can add stress through your dog’s ears. Loud noises, other dogs constantly barking, people arguing, children screaming, sirens, video games, thunder storms and slamming doors that are consistent in a pets environment are other stresses through sound can affect your dog. Consider classical music for your dog or cat when you leave him home alone as opposed to television or the radio. Classical music is quiet, slow and relaxing and proven to be favored amongst dogs and cats. There is loads of pet music CD’s available these days that have clinically proven types of music most suitable and enjoyed by dogs and cats. An antistatic cape can be used for help with dog that suffer from thunderstorm stress. Consider the noise level in your home and make changes for a calmer, quieter atmosphere if necessary.

5. Perfumes, excessive or irritating essential oils, hair spray, air fresheners, deodorants, and smoke are also stress culprits that cause anxiety or agitation through the dog’s nose. For health reasons and global warming signs it is preferred that people not use air fresheners in their homes or vehicles. Instead get to the root of the odor problem and try a natural freshener such as boiling are cooking a cinnamon stick. Don’t use perfumes, deodorants, hair sprays or smoke around your pet. Instead keep use of these items to one room to keep the rest of the house clean.

6. For anxiety and fear, pet owners will often consider a product called Dog Appeasing Pheromone. However, before you go that route consider Lavender aromatherapy, which has shown success in reducing stress, sadness and restlessness in dogs housed in shelters and dog pounds.

7. The mouth and digestive system of a dog also play a part in stress. A poor diet, unhealthy teeth and gums not getting enough water, or having to compete for food are all sources of pet stress. Make sure your dog is getting regular dental checkups and regular cleaning. A safe and trusted eating environment, fresh clean water daily, a balanced healthy diet

8. Temperature and climate are also sources of stress. A pet in uncomfortable, painful or isolated living conditions will have high stress levels.

9. Excessive exercise, poor training techniques, and injuries gone untreated can cause arthritis and joint disease. Poor training can also cause fear and lack of trust, all of which bring on stress. Exercise should be breed and age appropriate, fun and stimulating and moderate. Training should be age and breed appropriate and never on a hard core, cruel basis. To protect against injuries, joint disease and arthritis, ensure your dog or cat receives body-benefiting treatments such as pet massage, cold or hot heating pads and swimming in the pool if possible. Make sure your dog is comfortable with water first and that you are with him when he is taking a dip. Like a child, never leave your pet alone in or near water. Massages do not have to be expensive you can learn to do it at home, as well as many other natural health care for pets practices

In the spirit of stress awareness month remember that being a responsible and conscientious pet owner requires you put pet wellness into practice and keep abreast of any changes in your pet, just as you do yourself your children. Be aware of changes in behavior of any kind to be addressed and sourced to the root of the problem. Stress is the not the cause for all problems your pet may encounter but it should certainly never be ruled out. Give your pet the quality of life he deserves by ensuring his meals, treats, exercise, training, lifestyle, treatments and environment are healthy ones and appropriate for his breed and age. Giving your pet a wholesome pet natural diet, vegetable enhanced and free from poor quality food ingredients, unhealthy additives will maintain your pet’s inner and outer beauty as well as protect him from disease. Maintain his health further by doing your level best to eliminate pet stress and enhance the length and quality of your pet’s life.

Obedience training is the way to establish the master dog relationship. It allows the dog to learn what is right, what is wrong, what you’ll tolerate and what you won’t tolerate. Quite often I hear people say I don’t need obedience training because I don’t want Fido to be a show dog he simply a pet. Obedience training is in for show dogs obedience training is for well-behaved pets.

Having a well-behaved pet will allow you to take your dog places that poorly behaved dogs can’t go. Having a well-behaved dog will allow you to go for nice walks through the neighborhood without your dog acting like to Cujo and wanting to attack everybody and everything he sees.

So how does your dog get obedience trained, simple you’re going to do it. There are several different ways to go about having your dog trained but the best and easiest is to use the help of a professional dog trainer. There are several options even when you use a trainer. You might consider group obedience classes, which I feel are probably the worst choice because of all the distractions. One of the better options is private lessons in your home because that’s where you want your dog to be the most well-behaved. And then of course there’s the board and train option that’s where you send your dog off for four weeks have somebody else train it and they send you back a well-trained dog.

The board and train option is great if you simply don’t have the time are the desire to do any training. You’ll have a professional who will do the training for you and if you choose the right trainer you will actually guarantee that your dog will do a certain list of exercises. When your dog completes the training the trainer will teach you how to handle the trained dog. Does that sound simple, it is.

However if you asked me which method I prefer it will be private lessons every time. That allows you to do the training and for your dog to learn to recognize you as the master and the alpha of the pack. Remember a well-trained dog is something that you will enjoy all of its life and a poorly trained dog is something you will regret ever getting.

Happy training!

These facts show that the U.S. is a pet loving country. Pet parents have included their pets in their lifestyles. Dedicated pet owners bring their pets to spas, restaurants, gyms and jewelers. While many love to beautify their dogs and cats in pet salons, a few prefer the “do-it-yourself” grooming. Several pet owners believe that home pet grooming means extra bonding time and great savings. But in order to do the “do-it-yourself” home grooming of your pets, you must have these grooming “must-haves”.

Basic Tools

Pet grooming professionals require the following basic tools in order to achieve the fresh off the pet salon look:

• Brush
• Comb
• Clippers / Scissors
• Pet Shampoo
• Conditioner
• Towels / Dryer
• Nail Trimmers

Caution: Don’t use tools made for humans. Stick to pet or animal grooming tools to achieve desired professional look

Proper Set-up

In order to make the grooming experience calm and relaxing, be prepared each time you groom your pet. Make it a habit to be organized and prepared. Make sure that you keep your pet tools in a box separate from your other stuffs. Keep them clean and put them in a convenient place. Place it on an elevated shelf to keep it away from children’s reach.

Optional Pet Tools

Instead of traditional bath tubs and sink, you can invest in a dog bath tub. The dog bath tub is quickly gaining popularity amongst pet owners. Such bath tubs are scaled down to meet your pet’s needs. It comes in different sizes and shapes. Some are collapsible, portable, and stationary. Many have soap, brush and shampoo holders. Usually, dog tubs have rubber soles to keep the tub from slipping. A few even have belt straps to keep your wiggly dog in place. Some dog bath tubes have the feature of a faucet adapter.

For meticulous pet owners, a complete set grooming table is much more recommended. A grooming table has all the convenience for you and your pet. It will cost you more but the comfort and control you and your pet can get from it is priceless.

Uncovering hidden injuries, detecting medical conditions early, and vaccinating pets against diseases, are good reasons for your pet to have routine visits with your veterinarian. Another good way to look out for your pet’s health is to examine them for fleas and ticks, small cuts or abrasions, or soreness in their joints, while grooming or petting them. You should also keep an eye on your pet’s food and water intake as well as checking stools left in the yard or litter box, as changes in these are often the first signs of health issues with your pet.

A number of prescription and nonprescription medicines can enhance pet health, too. These are safe for use with your pet for treating a variety of conditions and in preventing others. Your vet can explain what a medicine prescribed for your pet is supposed to do, as well as any side effects to watch for should you agree to place your pet on that medicine. It is wisest to discuss with your veterinarian whether any nonprescription medicines you are considering for your pet are the right choice for his or her health needs.

Dogs and cats are susceptible to the misery caused by biting fleas and ticks, whether they live primarily indoors or out. These biting pests are unrelenting in the pain and itching they inflict on your pet, and left untreated, can cause your pet anemia and other serious health issues. Treating your pet regularly with flea and tick medicine kills adult fleas, eggs, larvae, and ticks living on your pet quickly, and repels new fleas and ticks from hitching a ride on your pet. Households with multiple pets will need to treat each animal with flea and tick medicine to protect them, and to prevent a large infestation of these pests in the home. Frontline and Advantage are two popular brands of prescription flea and tick medicines with solutions made for both dogs and cats.

Heartworm is an insidious disease that kills many dogs and cats each year. You can help prevent heartworm from attacking your dog or cat by giving him or her heartworm medicine. Typically, you give your dog or cat heartworm medicine once a month in the form of a chewable tablet that is often liver-flavored to make it more palatable to your pet. The successful treatment of many heartworm cases is possible when detected early enough. That is why annual heartworm tests for your pet are very important.

Cats spend a good portion of their waking hours grooming themselves. Cats have rough tongues and this habit of continuous grooming introduces loose fur hairs into their bodies. A small amount of fur usually can easily move through the digestive tract and to the bowels for elimination without much problem. However, larger amounts of ingested fur hairs can cause blockages that may lead to severe intestinal and bowel distress for your cat. Pet medicines with laxative properties can prevent fur from balling-up inside your cat so that it can move through the intestinal tract to the bowels for eliminating before causing your cat difficulties.

Proper dental hygiene for both cats and dogs can prevent tooth loss and gum disease. Dental brushes for dogs as well as canine toothpaste helps make it easier for pet owners to clean and care for their dogs teeth. Many cats are not fond of having a dental brush placed n their mouths. You may find it easier to give your cat “dental chews” which taste good to the cat, and are designed to clean your cat’s teeth. A weekly cleaning of your pet’s teeth can help keep their teeth healthy. This will also help you to avoid more costly teeth cleaning by a veterinarian for severe tartar build-up on your cat’s teeth.

Cats and dogs have ailments and diseases that are unique to them. They also have behaviors that their human companions want under control. There are many prescription and nonprescription medicines to aid in keeping your pet healthy physically, and behaviorally. Online pet pharmacies are a convenient and money-saving way for you to get the medicines your pet needs for optimal health. Many of them are also a good resource for more in-depth information about your pet, and the pet medicines that can help keep your pet healthy. Safeguard your pet’s health today so that they are with you and your family for a long time to come.

AAFCO Approval

The official Publication of the American Association of Feed Control Officials (AAFCO) gives wide latitude for ingredients that can be used in animal foods. As I have pointed out in my book, The Truth About Pet Foods, approved ingredients can include*:

dehydrated garbage

undried processed animal waste products

polyethylene roughage replacement (plastic)

hydrolyzed poultry feathers

hydrolyzed hair

hydrolyzed leather meal

poultry hatchery by-product

meat meal tankage

peanut hulls

ground almond shells

(*Association of American Feed Control Officials, 1998 Official Publication)

Simultaneously, this same regulatory agency prohibits the use of many proven beneficial natural ingredients that one can find readily available for human consumption such as bee pollen, glucosamine, L-carnitine, spirulina and many other nutraceuticals. It would be easy to conclude that reason does not rule when it comes to what officially can or cannot be used in pet foods.

From the regulators’ standpoint, they operate from the simplistic nutritional idea that the value of food has to do with percentages and that there is no special merit to any particular ingredient. They deny the tens of thousands of scientific research articles proving that the kind of ingredient and its quality can make all the difference in terms of health. They also are silent about the damaging effect of food processing and the impact of time, light, heat, oxygen and packaging on nutritional and health value.

The 100% Complete Myth

Consumers are increasingly becoming alert to the value of more natural foods. Everyone intuitively knows that the closer the diet is to real, fresh, wholesome foods, the better the chance that good health will result. Unfortunately, people do not apply this same common sense to pet foods. Instead they purchase “100% complete” processed foods, perhaps even going the extra mile and selecting “super premium” or “natural” brands, thinking they are doing the best that can be done. They surrender their mind to a commercial ploy (100% completeness) and do to their pets what they would never do to themselves or their family – eat the same packaged product at every meal, day in and day out. No processed food can be “100% complete” because there is not a person on the planet who has 100% knowledge of nutrition. The claim on its face is absurd. Understanding this simple principle is more important than any pet food formulation regardless of the merits of its ingredients. Everything that follows will begin with that premise, i.e., no food should be fed exclusively on a continuous basis no matter what the claims of completeness or ingredient quality.

Genetics Is The Key

Pets need the food they are biologically adapted to. It’s a matter of context. Just as a fish needs to be in water to stay healthy, a pet needs its natural food milieu to be healthy. All creatures must stay true to their design. What could be more obvious or simple? For a carnivore the correct genetic match is prey, carrion and incidental fresh plant material, and even some fur and feathers, as well as the occasional surprise of unmentionables found in decaying matter. It’s not a pretty picture to think that “FiFi” with her pink bow and polished toenails would stoop to such fare, but that is precisely the food she is designed to eat. Since that is her design, matching food to that design (minus the more disgusting and unnecessary elements) is also the key to her health.

The Disease Price

We may prefer to feed a packaged, sterile, steam- cleaned, dried, farinaceous chunk cleverly shaped like a pork chop, but let’s not kid ourselves, that is not the food a pet is designed for….regardless of the claims about ingredients on the label making one think it is five-star restaurant fare. Pets may tolerate such food for a time, but in the end nature calls to account. The price to be paid is lost health in the form of susceptibility to infections, dental disease, premature aging, obesity, heart and organ disease, diabetes, cancer, arthritis and other cruel and painful chronic degenerative diseases. Because our pets are not out in the rigors of nature where they would quickly succumb to such conditions and end their misery, they languish in our protected homes and under veterinary care that does not usually cure but merely treats symptoms and extends the time of suffering. That suffering begins with the way in which we are feeding our pets, not the ingredients in a supposed 100% complete pet food.

The Perfect Food

What is the solution? It is simple and something I have been preaching for the past 25 years. Return pets to their environmental roots. They need – daily – interesting activity, fresh air, clean water, romps in nature, lots of love, and food as close to the form they would find in the wild as possible. Fresh, whole natural foods fit for a carnivore and fed in variety are as good as it can get. Anything less than that is a compromise. Compromise the least if health is the goal. (Same principle applies to you and your family.) To get a packaged food as close as possible to that goal requires the right starting philosophy of feeding (described above) and the expertise to design and manufacture such foods.

Enter The Profiteers

Elements of these principles (often distorted or misunderstood) have been taken up by an endless line of pet food entrepreneurs. The low fat craze led to low fat pet foods. The high fiber craze led to high fiber pet foods. The “no corn, wheat or soy” craze led to no corn, wheat or soy pet foods. The “omega- 3” craze led to pet foods with fish oil. The “variety” craze led to pet foods supposedly offering variety. The “four food groups” craze led to all four bundled into a package. The “raw” craze has led to raw frozen pet foods. The list is endless and the race for pet owner dollars is at a fever pitch.

One can only feel sympathy for a concerned pet owner as they stroll along the huge array of pet food options in pet food aisles. Unfortunately, armed with only sound bites and lore they may have heard from a friend, breeder, veterinarian or on a commercial, they make choices that not only do not serve the health of their pet but may directly contribute to weakened immunity and disease.

The first thing consumers should keep in mind is the ideal diet for pets as described above. No packaged product regardless of its wild claims is ever going to equal that. The next best thing is to home prepare fresh meals. (Contact Wysong for recipes and instruction.) If that is not always possible, then products should be selected that are as close to the ideal as possible. (More suggestions below.)

Raw Frozen Pet Food Dangers

At first glance, considering the perfect feeding model I have described – raw, natural, whole – the best food may seem to be one of the raw frozen pet foods now clamoring to capture the “raw” craze. I’m sorry to say that some of these purveyors even use my books and literature to convince pet owners that their frozen products are on track. They take bits and pieces of good information and distort it into something that pretty much misses the point and misleads consumers. Also, these exotic frozen mixtures of ingredients of unknown origin, manufacturing and freezing conditions are most certainly not economical nor the best choice. They may, because of the water content and raw state, be outright dangerous.

Human Grade

Then there are claims about “USDA approved” ingredients, “human grade” ingredients and ingredients purchased right out of the meat counter at the grocery store. Again, at first glance – and superficiality is what marketers like to deal with – it may seem that such foods would have merit over others. But such labels only create a perception of quality. People would not consider the food pets are designed for in the wild – whole, raw prey and carrion – “human grade” or “USDA approved.” Because something is not “human grade” does not mean it is not healthy or nutritious. For example, chicken viscera is not “human grade” but carries more nutritional value than a clean white chicken breast. Americans think that chicken feet would not be fit for human consumption but many far eastern countries relish them. On the other hand, “human grade” beef steaks fed to pets could cause serious nutritional imbalances and disease if fed exclusively. Pet foods that create the superficial perception of quality (USDA, human grade, etc.) with the intent of getting pet owners to feed a particular food exclusively is not what health is about.

Pet Nutrition Is Serious Health Science

Pet nutrition is not about marketing and who can make the most money quickly. Unfortunately an aspiring pet food mogul off the street can go to any number of private label manufacturers and have a new brand made. These manufacturers have many stock formulas that can be slightly modified to match the current market trend. Voilà! A new pet food wonder brand is created.

Pet foods are about pet nutrition, and nutrition is a serious health matter. There is an implied ethic in going to market with products that can so seriously impact health. But the ethic is by and large absent in the pet food industry. Starting with the 100% claim and on to all the fad driven brands that glut the shelves, health is not being served. Nobody other than our organization is teaching people the principles I am discussing here. Instead, companies headed by people with no real technical, nutritional, food processing or health skills put themselves out to the public as serious about health … because that is what the public wants to hear and what sells. Never mind whether producers really understand or can implement healthy principles. The façade sells and selling is the game. Ingredients are important, true, but not less important than the expertise and principles of the producer who is choosing them, preparing, storing, processing and packaging them. Consumers place a lot of trust that nondescript processed nuggets are what consumers are being led to believe they are. Many a slip can occur between the cup and the lip. There are many slips that can occur between the cup of commercial claims and what ends up in the lips of the pet food bowl.

Consumer Blame

The consumer is not without guilt in this unfortunate – steady diet of processed pet food – approach to pet feeding. They want everything easy and inexpensive. They don’t want to learn or have to expend too much effort, and they want something simple to base decisions on like: “corn, wheat and soy are evil,” or “USDA approved,” or “human grade” or “organic is good.” They also want something for nothing and think they can get it in a pet food. People want prime choice meats, organic and fresh foods all wrapped up tidy in an easy open, easy pour package, hopefully for 50 cents a pound. They may even pay $1 or a little more if the producer can convince them about how spectacular their product is or how much cancer their pet will get if they choose another brand.

Are By-Products Evil?

In the processing of human foods there are thousands of tons of by-products that cannot be readily sold to humans. Does that make them useless or even inferior? No. Such by-products could include trimmings, viscera, organs, bones, gristle and anything else that humans do not desire. Should these perfectly nutritious items be buried in a landfill? As I mentioned above, while Earth’s resources continue to decline and people starve around the globe, should we feed our pets only “human grade” foods and let perfectly edible – and sometimes even more nutritious – by-products go to waste? How is that conscionable or justifiable for either the consumer or the producer?

Road Kill and Euthanized Pets

This shift to “human grade” for pet foods is partly due to a variety of myths that have gotten much stronger legs than they deserve. Lore has spread in the marketplace that road kill and euthanized pets are used in pet foods. I have never seen the proof for this outrageous claim and after twenty years surveying ingredient suppliers I have never found a supplier of such. However, fantastic myths easily get life and the more fantastic they are the more life they have. It’s the intellectually lazy way and what lies at the root of so much misery. Sloppy superficial thinking is what leads to racism, sexism, religious persecution and wars. People would like to think the world is sharply divided into right-wrong, good-evil, black-white. Marketers capitalize on this by trying to create such sharp distinctions for consumers to easily grab on to: human grade = good/all others = evil; organic = right/all others = wrong; rice = white/corn and wheat = black. Such simplistic and naïve distinctions are quick and simple for advertisers and salespeople to use to sway public opinion. But nobody stepping back and using common sense would ever think that something as complex as health could ever come from what is or is not in a processed bag of food. Reality is not black or white; it is in shades of gray. Grayness requires some knowledge, judgment and discernment before making choices. It’s a little more work but is what we all must do if the world is ever to be a better place and people and pet health are to improve.

Beneful says it’s ‘Premium Dog Food for a Happy, Healthy Dog’ and sells for around $18.00 for a 31 lb. bag, Science Diet “promises” ‘precisely balanced nutrition through continuous research and the highest quality food backed by your Vets endorsement’ and sells for around $21.00 for only a 20 lb bag. Then there are numerous pet foods that make the very same statements – ‘Premium Dog Food, Highest Quality’ – that sell for $30.00 or more for a 20 lb bag. And the same holds true for cat owners…Do you choose Whiskas that states ‘Everything we do is about making cats happy!’ or do you choose one of those high end cat foods that make the very same claim of a happy, healthy cat but cost 3 times as much?

Now with the on-going pet food recall pet owners have questions such as ‘Has this food been recalled?’ or ‘Is this food the next one to be recalled?’…’Is my pet safe?’ Wow this is confusing! And scary too! What exactly is a pet owner to do? How about learning a few secrets! Equipped with the knowledge of a few secrets of pet food, it’s not nearly as confusing.

All pet foods use descriptive words like choice and premium, though few of them actually use premium or choice ingredients in their food. The ‘secret’ is that per the rules of the pet food industry, no pet food can make any claims or references on their label or advertising as to the quality or grade of ingredients. You see, the word ‘premium’ when it’s related to pet food DOES NOT mean that the ingredients in the food are premium. With pet foods, premium does not (can not) describe the food nor does it (can it) describe the quality of the food. It is a marketing term and that is all. Per the pet food industries own rules and regulations, “There are no references to ingredient quality or grade” (regulation PF5 d 3). So, words like premium, or choice, or quality are just marketing or sales terms. They should not be interpreted as terms describing the quality of the food.

Now why wouldn’t a pet food label be allowed to tell a prospective customer the quality of their ingredients? Doesn’t a pet owner deserve to know what they are buying? This leads me to the next secret…

Secret#2…

If I can compare ‘people’ food to pet food for just a second, we all know there are different qualities of people food. There is White Castle (I’m guilty here, I love the little guys!) and there is Outback Steak House (another favorite). Both restaurants serve meat and potatoes. At White Castle for under $3.00 you can get a couple of hamburgers and an order of fries. While at Outback you can get a steak and baked potato for around $16.00. Both serve beef and potato – yet you already realize that there are huge nutritional differences between a fast food hamburger and a steak…right?

The problem in the pet food industry – is that most pet owners don’t think in the same terms when it comes to pet food. They don’t think in terms that there are fast food types of pet foods and there are sit down restaurant more nutritious types of pet foods. In fact, several years ago a young man tried this very experiment with his own diet – eating nothing but fast food for 30 days. In just one month of eating fast food three meals a day, he gained a great deal of weight, blood pressure and cholesterol levels sky-rocketed. Now, imagine your pet eating this type of food its’ entire lifetime.

OK, so back to our two meals…if a chemical analysis of your meal at White Castle was compared to a chemical analysis of your meal at Outback – both would analyze with a percentage of protein, carbohydrates, and fat. Regardless whether you consider a steak at Outback a higher quality of protein than the burger – it would still analyze as protein. The analysis doesn’t measure quality of protein.

So here is the secret…All pet foods come with a Guaranteed Analysis stating the percentage of protein, fat, fiber and moisture in the food. The REAL secret lies in the quality of the percentages of protein, fat, and so on.

In a chemical analysis of a pet food – chicken feet would analyze as protein, although granted it provides very little nutrition. And as well, a cow that was euthanized (put to sleep) because of a disease that made it unfit for human consumption – would analyze as protein although that could be considered dangerous for consumption. Both of those things – chicken feet and a euthanized cow – are allowable ingredients and commonly used in pet food. You see the secret within the pet food industry is manufacturers have a WIDE OPEN door to where they obtain their ingredients. The only strict rule they must follow is an adult dog food must analyze with 18% protein and an adult cat food must analyze with 26% protein. Sources to acquire those particular percentages range from a ‘human grade’ meat, to chicken feet, to euthanized animals, to grain proteins, to even man made chemical proteins and many variations in between.

Pet food labels do not have to tell – are not allowed to tell – the sources they use to obtain that required 18% or 26% protein. And to make matters worse…quality minded pet food manufacturers – the companies that use 100% human grade ingredients – are not allowed to tell customers or potential customers that their products are quality, human grade ingredients.

So how can you know if your pet’s food uses chicken feet or euthanized cows or if it contains human grade ingredients?

Secret #3…

If the words premium and choice mean basically nothing with regards to the quality of pet food, and if some pet foods use chicken feet and euthanized animals in their food – how can a pet owner know what they are getting in their pets’ food?

This big secret is found in ingredient definitions. Unlike ‘people’ food where you can pretty much look at the food to determine the quality, pet food is far different. All ‘people’ food must meet particular USDA (United States Department of Agriculture) and FDA (Food and Drug Administration) guidelines. The same is not true for pet food. Chicken feet and euthanized cows are NOT allowed in people food for obvious reasons – they have no nutritional value or they could be dangerous to consume. The same is NOT true for pet food. The only way to know if those chicken feet or euthanized cows are in your pet’s food is to know what ingredients they can be used in.

The common pet food ingredient ‘Meat and Bone Meal’ is basically a combination of many different discarded left-overs from the human food industry. Components of ‘meat and bone meal’ can be anything from cow heads, stomachs, and intestines, to (horrifying but true) euthanized animals including cows, horses and dogs and cats from veterinarian offices, animal shelters, and farms. And along with those euthanized animals the pet food also contains the drug pentabarbitol that was used to euthanize the animal. ‘Meat and bone meal’ can also contain left-over restaurant grease, and diseased (including cancerous) meat tissues cut away from slaughtered animals. In other words, this commonly used ingredient is a mix of highly inferior and potentially dangerous left-overs from the human food industry.

The pet food ingredient ‘Meat By-Product’ or ‘Meat By-Product Meal’ is pretty much the same thing as ‘meat and bone meal’. It is a highly inferior pet food ingredient containing literally who-knows-what.

Another similar ingredient to the above is ‘Animal Digest’.

As to the chicken feet I mentioned earlier – this item can be found in the ingredients ‘Chicken By-Product’ or ‘Poultry By-Product’ or ‘Chicken By-Product Meal’ or ‘Poultry By-Product Meal’. Any left-overs in the chicken or poultry division – including but not limited to chicken feet, skin including some feathers, chicken or poultry heads, and intestines are found in these ingredients. It does NOT matter as to the health of the bird – sick, healthy, dead, dying…all is included in these ingredients.

So here is what you need to do…BEFORE you purchase any pet food, flip the bag over and closely examine the list of ingredients. The above mentioned ingredients would be listed within the first five or ten ingredients. If you see ANY of those ingredients – it is my suggestion to NOT purchase that food. Remember – chicken feet and euthanized animals do analyze as protein. That is all that is required in pet food – just the correct analysis.

Another little trick some pet food manufacturers use in this category is using grains and chemical additives to grain products to boost the protein percentages. Which is exactly the cause of the pet food recall that began in March 2007 – chemical proteins. Two different chemical additives – that have NO nutritional value to pets, but that analyzed as protein – were added to a grain product (wheat gluten, corn gluten, or rice gluten) solely to provide a cheap protein. Thousands of pets died and countless others became ill because no one counted on the problem of the combination of these two chemicals would cause kidney and urinary blockage. Again, their secret is the product has to analyze as having a particular amount of protein – no one is required to provide a quality meat protein.

While you are looking at the ingredient listing – you should also take note of how many grains (corn, wheat, rice) and/or how many grain products (corn gluten, whole corn, ground corn, whole wheat, ground wheat, wheat gluten, rice, brown rice, brewers rice, soy, and on and on) are listed within the first five or so ingredients. If you find more than one grain listed in the first five ingredients – that is telling you this pet food is acquiring some of its protein from grains.

Why is protein obtained from grains important for you to know? Several reasons – first off science proves that cats and dogs alike require and thrive on a meat protein. If a pet food is obtaining protein from grain sources, the pet is not getting the meat that it needs to thrive. Second, if the grain products are a corn gluten, wheat gluten, or rice gluten you take the risk of chemicals such as melamime added to it used strictly to boost the protein analysis. By the way, melamime is one of the chemicals found to be the cause of the March 2007 pet food recall. And there is one more concern with grains – aflatoxin. Aflatoxin is a deadly mold that is common to corn, wheat, and soy and it’s responsible for several other pet food recalls you probably never heard about. In December 2005, Diamond Pet Food contained moldy grains that killed over 100 pets before the product was recalled – all due to aflatoxin.

It is my recommendation to avoid any pet food that contains corn, wheat, or soy in ANY variation. The risk is simply too high.

Secret #4…

I’ve got more suggestions for you to look for in the ingredient listings…chemical preservatives. A very well kept secret of the pet food industry is their common use of chemical preservatives. BHA/BHT are very popular chemical preservatives used in pet food and science has linked them to tumors and cancer. Another common preservative is ethoxyquin which has known risks to cancer. Ethoxyquin is ONLY allowed in human food in some spices because of the very tiny proportions. However it is allowed in much higher proportions in pet food.

If you scan the ingredient listings, you will be looking for BHA/BHT and ethoxyquin listed anywhere. Commonly BHA/BHT is used to preserve the fat in the food which usually is found higher on the list. And also look for any of these chemicals towards the end of the ingredient listing. Personally, I wouldn’t touch a pet food that contained these chemical preservatives. You want a pet food that is preserved naturally – common natural preservatives are ‘natural mixed tocopherols’ or ‘vitamin E’.

Secret #5…

The very best food to provide to your pet is a well made food using human grade ingredients. That should be simple enough…How do you find that? You already know that pet food manufacturers are NOT allowed to make any statement as to quality or grade of ingredients, the only way you can find out the grade or quality of your pets’ food is to call the manufacturer and ask them.

Now, let’s say you call the ABC pet food company and ask the question “Is your Premium dog food and Premium cat food made using human grade ingredients?” It could be that you get the response yes, we use human grade ingredients – when actually only a couple of ingredients are human grade. Here’s the trick to asking…ask them if they are APHIS European certified.

Pet food manufacturers that are APHIS European certified assures you that ALL ingredients in their pet food are human grade. APHIS – Animal Plant Health Inspection Services – is a division of the USDA. APHIS European certification provides this pet food manufacturer with the opportunity to ship their foods/treats to Europe. When importing pet foods from the US, European countries demand that all ingredients are human grade and thus require this certification. Most pet food manufacturers that have APHIS European certification do not ship their products to Europe – they simply use this as a means to assure their customers to the higher quality of their ingredients.

Again, you WON’T see this listed on the label – it’s not allowed. You must call the manufacturer and ask. Often times the representative of the pet food won’t even know what you are talking about when you ask about APHIS certification – if that’s the case, you can assume they are not APHIS European certified. APHIS European certification is a bonus to pet owners – it is not required or even suggested that any pet food manufacturer go through the extra steps to obtain this. This is a special effort some pet foods go through to tell their customers they REALLY CARE about the quality of their products. Personally, I would NOT buy a pet food that doesn’t have it.

And by the way, if you can’t reach the pet food manufacturer, or they do not return your call within a short time frame, lose their number! Any company that does not place a priority on answering customers questions – doesn’t deserve your business!

Secret #6…

Minerals are a required ingredient in human diets as well as diets for our pets. Copper, Iron and Zinc are common minerals found in pet foods. Just as they are – copper, iron, and zinc are basically rocks, very difficult for anyone or any pet to utilize. Science has developed several ways to introduce minerals into the body (human and pet) for better absorption thus benefiting the individual far more. This scientific development is called chelating or proteinating and it’s been around for years. Through the chelating or proteinating process minerals are absorbed about 60% better than just the minerals alone.

This secret is spotting the minerals in your pet food to see if they are chelated or proteinated. Notice the minerals on your pet food label, way down on the list of ingredients. You are looking for minerals that read ‘copper proteinate’ or ‘chelated copper’. If you see just the mineral listed, your pet is sort of like Charlie Brown at Halloween saying ‘I got a rock’. If you want your pet to have the best, chelated or proteinated minerals are part of the best foods!

Secret #7…

This secret is called ‘friendly bacteria’. Although ‘friendly bacteria’ sounds a little scary, the reason for it lies in your pets’ intestinal system. A large portion of your pets’ immune system is found within the intestinal system. Keeping the immune system healthy helps to keep the animal itself healthy. This friendly bacteria is similar to what’s found in yogurt, however in pet food it is introduced in a fashion so that the cooking process doesn’t destroy it. Looking at the fine print on your pet food label, this time you are looking for lengthy, scientific words like Lactobacillus Acidophilus or Bifidobacterium Thermophilum. If you do NOT see these words or some very similar, that pet food is not addressing the care of your pets’ immune system. And again, if you want your pet to have the best, you want ‘friendly bacteria’ in their food.

There are your seven very secrets to help you find the absolute healthiest and best pet food for your four-legged friend. Armed with those secrets – you now have the knowledge to find your pet the best food possible! A pet food that can extend their life and prevent early aging and disease. If you don’t want to bother doing the homework involved, I urge you to subscribe to my monthly magazine Petsumer Report(TM). Through Petsumer Report(TM) I’ve done all the homework for you – each month I review and rate over 40 different pet foods, treats, toys, and various other pet supplies. It’s the ONLY publication of its’ kind providing pet owners with the information they need to know regarding their pet product purchases.

I want to share just a couple more things…

It’s best to feed an adult dog or adult cat two meals a day. The nutrition they consume with two meals is better utilized than with just one meal a day. If you are currently feeding your pet one meal a day, split that same amount into two meals and feed in the AM and PM.

You should know that all canned or moist pet foods are anywhere between 70% to 85% moisture. This means that 70% to 85% of that can or pouch of food is useless nutrition – its water. Granted our pets need water, cats especially tend not to drink enough water. But since all canned or moist foods are mostly water, they do not provide adequate nutrition to be fed strictly a canned or moist diet. Use a canned or moist product to supplement your pet’s diet – not as the only food.

The best pet foods are preserved naturally (secret #4) – but there is a concern with naturally preserved pet foods…freshness. Take notice of the expiration date on your pets food label – typically with naturally preserved dry pet foods (not as much of a concern with soft foods because of canning – very little need of preservatives) the expiration date is one year to 18 months from the date it was manufactured. Let’s say the pet food you are considering to purchase on July 1, 2007 has a ‘Best if Used by’ date of January 1, 2008. This would tell you that this particular bag of pet food is already 6 months old. While it is still ‘good’ a fresher food – a bag that is only 2 or 3 months old – is better. Naturally preserved pet foods lose nutritional potency with time. Always try to find a very fresh bag.

If you are considering changing your pets food, ALWAYS consult with your Veterinarian first. You should always keep your veterinarian advised of any changes you make with your pet. Don’t take chances. And if you do switch pet food, make the change over very slowly. I always recommend to pet owners ¼ new food to ¾ old food for 4 to 7 days, ½ to ½ for another 4 to 7 days, and so on. Switching food quickly can cause intestinal disorder! Its short term, but we don’t want intestinal disorder!!!

One last thing, as you are already aware dogs and cats have a far better sense of smell than humans. Their food bowl can be a wealth of smells – both good and bad. Some times a pet will refuse to eat simply because he or she smells a previous food in their bowl. Plastic food and water bowls retain odors the worst. And surprisingly so does stainless steel bowls. The best type of food and water bowl is a ceramic one. They retain odors the least.

“Animals are such agreeable friends – they ask no questions, they pass no criticisms.” George Eliot.

I completely agree!